So, you may or may not be aware of this, but BMW makes films! Too bad we’re 17 years late on this discovery. BMW Films has been around since 2001 and their films often star Hollywood big names such as Dakota Fanning and Don Cheadle. Some of its acclaimed directors include John Frankenheimer and Guy Ritchie, just to name a couple.
I took a few minutes to check out one of BMW’s short films, The Escape. My take away point from the film is this: the 2017 BMW 5 Series is a POWERFUL vehicle. There was one particular seen where the protagonist is trying to escape the antagonists (in the 2017 BMW 5 Series of course) and he ends up getting blocked under a bridge with a helicopter in front of him. The antagonist in the helicopter lowers a hook on the car (I guess to try to pull it up) but instead, the protagonist shifts to reverse, puts his foot to the floor, and drags the helicopter down to the ground. As always, it’s not a legit action movie without that dramatic explosion (BOOM).
The things that interests me the most is BMW MAKES FILMS. As large as the digital sphere is (locally and internationally), more of us (creators, curators, and consumers) should be aware of their presence, so I’m glad about this discovery. Who knows, maybe some day DC Web Fest will showcase one of their films :) The possibilities are endless.
Peace & Love.